I always start from the minimum price. I've never regretted it so far. And auction end time is most effective after 22:00h on sunday - at least I made this experience here in Germany. 22:30h is almost perfect, because that's the time when the evening movies in TV end.
if you start it out lower, in a couple of days it will be up to your current starting bid or more....its going for 6 days..plenty of time to get it up to your starting bid and more